Self-Publishing

Researching My Book Launch: The Lustre

This is my second time around launching an indie book, and I think I’m an expert at getting the attention of the people I know and selling 5 copies. Check. Now I want to do better. I figured that all of you want to do better too, so I’m going to share my research in how to improve my launch of The Lustre over my tentative and virtually silent release of The Disenchanted Pet.

My new technique for transmitting my nuggets of knowledge-y goodness to you is to take my notes right here in an “Add New Post” form. If I don’t, I lose track of some of the nuggets and then I’m sad for you, not seeing them.

So: Launching an Indie book:

Mirika Cornelius (awesome name–writing it in my names collection!) has some nuggets in her article at http://ezinearticles.com/?Top-Four-Ways-to-Sell-a-Self-Published-Book-Fast&id=2242012

  • Throw a Book Release Party. Due to my and my friends complete inability to handle anything outside the kids and family, and the lameness of our parties to anyone but a parent, this may have to happen virtually instead of physically. I have to think about how to do this.
  • Attend Book Festivals.  I didn’t know those existed! I am going to have to look into this too. I don’t think it will happen soon. Maybe when Corbin starts school.
  • The other two were a media announcement and a speaking engagement. I don’t think either of these is going to happen. I wouldn’t know where to start. This isn’t Podunk, Iowa, folks. I live in Seattle, a huge city filled with talented people. I don’t see myself getting past the receptionist.

Get Published TV has a five minute video at http://www.5min.com/Video/How-to-Host-a-Virtual-Book-Launch-180050902 That suggests a webinar virtual launch through a site like gotomeetings.com. You can get all the benefit of a launch party but without the expenses. The webinar is usually recordable and with some sites they could be free. Essentially this is what he said in the video, with some elaboration about phone launches (huh?). The virtual launch is a great idea for international audiences. If you want to watch the whole video, start at 1:45 on the progress bar unless you want to hear all about the new microphone.

Now I will rant for a moment about web videos. They are popular, I know. But I don’t like them. I can learn what they say in moments by reading an article. Somehow many of the video hosts manage to talk for 10 minutes about three sentences of content. That’s why I always look for the article. Frequently articles ramble too, but you can skim those more quickly than a video and not miss important content. Rant over.

Susan C. Daffron had my favorite article on http://www.thebookconsultant.com/LPMArticle.asp?ID=207 She was against the webinar and especially the Amazon Bestseller Campaigns, which she feels are dishonest. Her plan is this:

  1. Pick a date and plan some bonuses (items to give as promotions like free copies).
  2. Contact people to review and endorse your book. Free copies are the norm.
  3. Ask for bonuses from your reviewers/endorsers. This publicity goes to them too.
  4. Create a bonus “page” where you can direct people who buy the book to get the promotions.
  5. Ask endorsers to share your launch info.
  6. Launch your book through your contacts, on your site, and through social media on the launch date

After I read this article I focused on the “virtual book launch” for my search.

Of course, I found something interesting and off-topic http://jeejeebhoy.ca/2007/11/28/how-to-autograph-your-book/

Ok, now I’ll get back to the point.

A confusing post, but with some good ideas was http://speaking-book-marketing.chailit.com/how-to-plan-a-virtual-book-launch-party.html. I won’t say anything about what was wrong. (Shaking my head.)

What I got from it was to create a party site, promote it with an evite (good idea) and launch on date in this order: Press release, Twitter, Facebook, newsletters, e-mail, ask the forum to pass it on.

“Party favors” suggested are: music, video, interview by author, book interview guests, gifts, contest for prizes, book excerpts, chats with the author, guest books, book reviews.

 

Author Jennifer Hudson Taylor has an exhaustive timeline for Published authors. http://jenniferswriting.blogspot.com/2011/08/timeline-for-book-launch-campaigns.html I copied the last month into my One Note for future reference.

That is all for now. I have to let this simmer for a bit. I’ll post my actual plan when I work it out. I was looking for a checklist of do’s and don’ts, but didn’t find anything like it. Any suggestions?

Categories: Self-Publishing | Tags: , , , , , , | 6 Comments

I Had to Link This Post!

I completely agree with Tahlia about the future of ebooks and print books, and had to share her thoughts with you whether “To Eread or Not To Eread“. Check it out!

I am a little irritated that the spellchecker still underlines ebook in red. Hasn’t it been out and used long enough to be included in the spelling database?

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My Christmas Present to ME (and maybe you)!

First, don’t forget my Black Friday/Cyber Monday sale coming up in 2 days! Get The Disenchanted Pet for free as an ebook or for cost as a print book!

The real post: Today my ereader is supposed to get here! My dear family, without any effort at all (or necessarily even knowing it), got me a lovely ereader for Christmas. Early. Don’t judge, people. This is how Mama gets what she wants for Christmas instead of a vacuum cleaner.

That was from Marc and the kids. For myself, I’m getting ebooks to read on my ereader! I’m getting YOUR ebooks. I’ll be combing through all the ebooks my followers have written and buying the ones that interest me. Then I’ll post reviews of them on my “Reviews” page, which I’ll probably have to refurbish to hold that many.

Yes, my present to me is also my present to you! But only if you are following my blog. If you have friends who want their books bought and reviewed on my site, be sure to get them to click that “Follow” button!

Normally I will not read thrillers or erotica. Sorry. But I am open to any interesting synopsis for any other genre. I’m pretty open to any good tale.

I reserve the right to skip the books that don’t appeal to me, and I will give an honest review. I’ll be sure to run it by you, though, before I post. I won’t post any reviews you don’t want me to post. Don’t worry!

Categories: Reviews, Self-Publishing | Tags: , , , , , , , , , | 1 Comment

An Editor is a MUST!

Yes, you are professional, creative, and an exceptional grammarian, but even the best writers can’t always see their own mistakes! Hire an editor to make your indie work into professional work.

Looking for affordable professional editing? Look no further! Rosa Sophia offers discounts and deals for writers, and ongoing rates that can be viewed on her website.  Visit Rosa at www.rosasophia.com

 

 

 

Coming soon: Rosa Sophia’s review of The Disenchanted Pet!

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The Glory of the $0.99 Ebook

Sermonizing time. The ninety nine cent ebook is something I am passionate about, and here is why: reading is one of my greatest pleasures. I learned how to follow a story line while being interrupted every few minutes by horrors such as poop, property destruction, interpersonal violence, and unsanctioned nudity (all performed by tiny people). Reading is that important to me.

My beliefs are sometimes conflicting things, though. I believe in free stuff online. I believe that I should not have to fork over $8.99 for a work of fiction by an author I don’t know and which I might not enjoy. I believe that he or she deserves to be compensated for his or her work, BUT he or she is not giving me a physical product. I mean, really! You are selling the physical book for $10 and you want me to pay only two dollars less for it when you don’t actually have to print it?

I know how just how free ebooks are. I published some. The entire cost of the book is what its worth for you to write it and what it cost to edit and maybe make cover art. I’m not asking any more from other authors than I am expected to give myself.

I have paid $8.99 for ebooks–don’t get me wrong. These were books that I knew I’d like, that I’d been waiting for. They were ones I paid for because I was treating myself to the privilege of reading it right away rather than waiting it to be uploaded onto my library website. That doesn’t mean I think that it was a good deal.

Lets be honest, folks. This is fiction. The ideas are real and important, but nobody’s life is depending on my novel. Nobody will die if I write it wrong or misspell a word. If a giant electromagnetic pulse hit the city like in the movies, my entire body of work would be gone, except for the three print volumes on my mantel (one of which has a coffee stain.) It’s better for everyone if my work slips smoothly onto your ereader or hard drive without pain to your wallet.

If you are writing “The Idiot’s Guide to Emergency Heart Surgery With Household Tools” then please, write carefully, spell everything right, and charge however much you like. You spent all that time in medical school and you know how to save lives. We get that and are willing to pay.

If you are writing, “Sexy Vampire Chronicles” then you should be ashamed of yourself for charging more than $0.99 for an ebook. I’m serious! Your brainchild is the equivalent of Dove bars for your brain. Would you pay $8.99 for a Dove bar? I love Dove bars but I wouldn’t pay $8.99 for one.

$0.99 is a beautiful price. You can get two Dove bars for that price and they will live in your fat cells forever.

Low-priced ebooks are good for the environment! Think of all the paper that is not being used, the inks, the power to move the printing machines. Encouraging people to turn to ebooks instead of a pricey print book is good for the economy. Plus, if your ebook is almost as much as your print book it won’t be worth it to a buyer. They will buy the print book, or more likely, skip it and pick a cheaper book. You evil tree killer!

I respect the preferences of the people who love a physical book. Hey! I printed my book didn’t I? I’m just not going to expect my profit margin to be four times as large with an ebook.

You can all rub this blog post in my face one day if my ebook for my seventeenth novel is $8.99 (because I’m very susceptible to ironic life coincidences), but I’m thinking by then that Dove bars will cost $8.99. Inflation, you know. For now I stick by the $0.99 ebook and I appreciate all the authors who agree.

Categories: Self-Publishing | Tags: , , , , , , , , , | 10 Comments

What I Have and What I Need

I finally achieved more than 50 views today, and it’s only morning! Whose radar did I suddenly get on? Thanks, whoever you are!!

***Update! http://www.novelpublicity.com/ featured my article, Things I Thought Would Be Different About Self-Publishing on their Self-Published Author Daily! http://paper.li/novelpublicity/1296864766?#!stories Thanks for posting me!***

Book sales are not awesome and not improving. How do I fix it? The thing that I think will help launch my flightless book sales is to get a review on a review blog. I’m not sure how to accomplish that, though, because just emailing them my stuff hasn’t done it. I am careful to read all the blog submission requirements and everything, but no nibbles.

If any of my fellow bloggers would like to review my book, I’ll give you a free ebook copy! I’ll also review your book in return if you like. (Puppy Eyes)

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Pubit by Barnes and Noble

I’ve uploaded my book to Pubit, Barnes and Noble’s ebook site.  http://pubit.barnesandnoble.com/pubit_app/ It was quick and pretty much the same setup process as Smashwords and Kindle. It is only available to US residents because they require a US tax number. I’m not sure why so many sites can’t operate without that.

The site seems pretty bare-bones, with no obvious guides or community. After some poking around, I found reference to a formatting guide and a Pubit community, but no clear direction about where to go to find it.

Note: The Google link to Pubit doesn’t seem to take you to Pubit. All links seem to really really want to take you to the Nook store.

http://www.barnesandnoble.com/s/The-Disenchanted-Pet?keyword=The+Disenchanted+Pet&store=allproducts This is The Disenchanted Pet’s Nook page!

Categories: My Books, Resources, Self-Publishing | Tags: , , , , , , , | 1 Comment

Print-on-demand Company Comparison and Novelpublicity

Thanks to Quillweilder http://quillwielder.com for the link to a beautiful chart comparison of all the web-based print-on-demand companies and ebook only companies out there and their policies. I love charts! Click here:

http://www.booksandtales.com/pod/

I also just signed up for Novelpublicity’s Whirlwind Tour. This means I’ll be participating in some more reviews and book publicity! http://www.novelpublicity.com/whirlwind-recruitment/

Categories: Self-Publishing | Tags: , , , , , , , | 5 Comments

Self-publishing Checklist REVISED

Originally when I began my journey, I had the list ordered differently, and that was a mistake. I want to update for you who are starting out. I began publicity just before I sent the book to the editor, and that was a mistake. Start things up while you are still writing the book. If you are sure about the book, start as soon as you know you want to publish it someday.

Self-publising Checklist:

1. Publicity, publicity, publicity. I originally had this after publishing on my list and that was a mistake. Promote while you are writing the book you’re planning to publish. Start as soon as you can because you’ll need that web presence for book sales later. Also, write the book.
2. Choose a pen name. You’ll want all your online activity to feature this name. Your name is your brand just as much as your books’ names. Also, write the book.
3. Establish an email address, a WordPress site, a Facebook profile, and Twitter account for my pen name and a Facebook profile for my book. Also, write the book.
4. Write the book
5. Get 6 or more friends to read the manuscript and give me feedback and work the book over
6. Find an editor and give her the manuscript–I posted a request on Facebook and a social website and found several within a few hours! Thanks Kathleen and Kathryn!
7. Find a cover artist–my social website was full of these guys and I found two great artists who are working as a team on my cover. Heidi and Erik were awesome!
8. Sign up on CreateSpace with my pen name and new email.
9. Work with my cover artists to fine-tune the cover.
10. Once my editor has finished, implement her changes to my manuscript. (This took a lot longer than I thought. I recommend establishing a deadline whether or not you need your book quickly.)
11. Finalize contracts with my editor and cover artists.
12. Publish my book on CreateSpace. CreateSpace provides an ISBN number for my book. (Complicated and easy at the same time!)
13. Register my copyright at http://copyright.gov/ . This can be done online and there is a small fee. (Still have to mail in a copy.)
14. Submit my book to popular book blogs for them to review. (Also took longer than I thought)
15. Possibly publish my book on additional publishing sites.
15. Resarch appropriate websites and expand my web presence for publicity.

A comprehensive booklet with lots of links can be found in my newest Smashwords ebook: http://www.smashwords.com/books/view/102331

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Things I Thought Would Be Different About Self-Publishing

This self-publishing thing hasn’t gone exactly the way I thought it would, posting my books on CreateSpace and Smashwords. I tend to think more positively than reality affords, and I’m aware of it, so I’m not surprised very often when I am wrong. Things I was mistaken about:

1. Visibility for my book is low. For some reason I thought people would see my books. My sales numbers have been waywayway lower than I thought they’d be. I’ve been writing so much about self-promotion because I’ve been trying to fix this. You can’t just put them up and see them sold, though. You have to work to draw people toward your books even if they only cost 99 cents as an ebook.

2. Most of my Facebook friends are not interested in my book. They don’t want to read it, or comment about it, or tag it. I have a few wonderful friends who are the ultimate fans, but overall (unless I am also completely invisible on Facebook) people aren’t interested. I had thought that I could get at least 50 sales from facebook. Oh well.

3. Promotion is endless and can take up all your time. I couldn’t just put up my website and go. To promote, I have to constantly post (see these words in front of your eyes), converse in various places about my book and others, read others’ posts, and squeeze each contact out of the internet like the last of the toothpaste. I have recently said ENOUGH and I’m not looking for more promotion ideas, or joining any other communities to promote. There are too many and I do want to write and pay attention to my family occasionally.

4. I may not “pay off” my book with profits before the end of the year. I made deals with my editor and artists, as a concession to my first book status, to accept payment when I made money on the book. I can’t exactly send them checks for percentages of an $8 month’s profits. If things don’t pick up, I’ll have to dip into my household budget to pay them off at the end of the year. I also was (heh) hoping to make enough to pay up front for editing and art for the next book. Yeah, I know. Now I am wondering but not brave enough to ask my husband if we can just suck it up and pay it to get another book out. I really want to keep going, you know?

5. There is more money to be made in promoting someone’s book than in writing and selling a book. If you really want to just write and have somebody else worry about it, you can. I would love to do that, but it will cost money I can’t spare. If I could get paid to do for others what I have done for myself, that would be awesome. But again there is my whopping $8 monthly payout, which wouldn’t cut it with another author paying me to promote them. Grrrr…

6. There was another one that I thought of between 4 and 5 and if I can remember it again I’ll put it here. Yes, this is how I roll. I know. If you have kids or anything else to do in life besides read blogs, you’ll know that it gets worse, not better.

***And I remembered #6 a day later. Dur. I thought when I emailed/filled out forms to get reviews from book review blogs that I would get responses in a week or so. Nope. It’s at least 4 weeks I guess for the bigger blogs if that.***

Anyway…I’m tired of writing and I know most of you won’t read this far. I’ll pull a joke off some random website to end: I Googled “joke write” and got a bunch of tutorials for writing a joke. You know that your joke writing is going entirely the wrong direction if you need a tutorial. I’m just sayin’. So I Googled “joke writers” and found http://sites.google.com/site/writersjokes/jokesaboutwriters and picked the first joke, which was good enough to be first.

“There was once a young man who, in his youth, professed his desire to become a great writer. When asked to define great, he said, “I want to write stuff that the whole world will read, stuff that people will react to on a truly emotional level, stuff that will make them scream, cry, howl in pain and anger!” He now works for Microsoft writing error messages.”

(Note for the author of jokesaboutwriters: Why did you use such a tiny font and put so many spaces in your post?)

Also, I can’t see that there is any way to change font size in WordPress. If you know this vital information, please comment. I just clicked “remove formatting” to un-tiny the joke. I will write a review for your book in exchange (unless it is erotica. Women with wild imaginations like me shouldn’t mess with erotica. Bad things happen.)

If you have read all the way down

Categories: Self-Publishing | Tags: , , , , , , , , , , | 26 Comments

Tag surfin’! Tag-tag surfin’!

They should really call it “Tag Fishing” because it is like finding some that are whoppers, some that are minnows, and some old boots.

Here are my faves from today:

http://timzimmermann.com/2011/10/28/the-publishing-revolution-in-one-table/ I love the hard evidence, and I’m encouraged that though I am not making wads of money, the odds are in my favor. This one was short but fat with goodness.

Also there is a long one but interesting http://warriorwriters.wordpress.com/2011/10/28/are-successful-writers-just-lucky/ Maybe this one is an eel. I liked her progression through the book writing process to fame.

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Premium Distribution on Smashwords!

It’s a small achievement, but I finally tweaked my ebook version to qualify for premium distribution on Smashwords! As I’ve said before, they have a great formatting guide and have a lot of good advice and tips about good ebooks. Lets see if this increases my sales, as they claim it will…

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Making a Trailer!

Yes, I finally gave into the pressure to produce a trailer, worked out how I would do a trailer for my book, researched it, and am mostly done (translated “waiting for someone else to email me something”).

Here is my recipe for creating a trailer:

  • First, I downloaded Microsoft live Movie Maker for FREE. It’s part of Windows Live Essentials: http://explore.live.com/windows-live-essentials?lc=1033 It was disgustingly easy to use and dummy-friendly. It was fun, and you just plunk everything in there with the “Insert photo” button. You can add effects and text and everything right there and export it in multiple formats.
  • Then I spent hours and hours finding photos for my trailer. Literally. Hours and hours. These are the kind of hours and hours where you say, “Hey! How can it be 7:30 already?!!?” It is VERY important that you find royalty-free photos, unless you want to get sued or pay royalties.
  • I came up with three sites where I got my photos: http://www.sxc.hu/ Has a selection of free and paid photos. For the free photos you must check and see below the pic whether the photographer wants credit or permission to use their photos. I just picked ones that wanted neither. The paid photos on SXC redirect you to istockphoto (below).
  • http://www.dreamstime.com/ These are also paid and free photos, but the free ones are really free and don’t require that you check the photographer’s permissions. The paid photos are about the same price as istockphoto’s paid photos. Both sites require you to purchase points or a subscription to buy their photos. DON’T BE FOOLED. Each photo does NOT cost only one point.
  • and http://www.istockphoto.com/ This is only paid photos. Their subscription is (at the time I wrote this) $18.99 for 12 points, which bought me 2 medium-sized photos and one large. The pics do NOT cost one point each, and two that I did not buy cost 30 points!!! If you can find them free, use those. Totally.
  • I encountered a problem finding a picture of people fighting. All the stock photo of people fighting is cheesy ham shots of men in business suits punching at each other or boxers. I needed a brawl. http://ectopicleiron.blogspot.com/2011/01/fist-fight.html was where I found one, and after extensive searching with no clue as to where the pic came from, I decided to go for it. There were no other choices, really. If this is your blog and I’ve stolen your photo, please contact me for an apology and to let me know if I can use your photo for my trailer. When I tried to comment on the post and ask you that way, it said I wasn’t allowed.
  • For music, I just emailed my dad, the composer with a Masters in music. (You should do that too. It’s really easy and cheap.) But if your dad isn’t a composer, you can contact mine: cdbarker@comcast.net . It won’t necessarily be so cheap for you, I’m afraid. Sorry!
  • If you need free music immediately, you impatient thing, go to this beautiful site: http://www.seabreezecomputers.com/tips/freemusic.htm. I particularly liked their link, http://www.soundclick.com/business/license_list.cfm and found a song there in case Dad didn’t have anything. (But he did. Neener.) WARNING: there is a lot of kooky stuff on musopen. Don’t worry, though, your music isn’t one of the kooky ones, user of musopen who is reading this post. It’s all those other people’s music that is kooky.

And, really all the rest was tweaking the text and pictures and music and stuff (incredibly easy but time-consuming) with Movie Maker. As soon as it is ready, I’ll put it up here and you’ll see if you want to follow my recipe for a trailer or not…

Categories: Resources, Self-Publishing | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments

Blog tours

I’m still figuring out what blog tours are and how to use them. To help jumpstart my education, I’ve signed up for Novel Publishing Group’s Blog Tour hosting program. http://www.novelpublicity.com/tour/apply/ I met one of their authors who also does book PR, Emlyn Chand, on BookBlogs and thought it would be a good idea to jump into this. I can see that my book publicity is lacking and I need to see some well-done book promos to see how I can improve!

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The Real Reason

So, the real reason I am blogging is to promote my writing, make it pay for itself at least, and help all you guys out there who are in the same position as me or not as far along. The thing is, that all my reasearch and blogging and developing a market for my books is taking time away from…guess what? Writing books. So today I am reminding myself and you to stop putting off your writing with endless blogging and research and WRITE! So there.

Categories: Self-Publishing, Writing | Tags: , , , , , , , , , | 1 Comment

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