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Posts Tagged With: marketing
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OK! Some of you who have been reading my posts might say, “Kate! You hypocrite! You said you loved the 99 cent ebook and then you priced your book at $2.99! What’s wrong with you?”
Yes, I did say I believed in the 99 cent ebook and I still do. But there is a reason I’ve done such a crazy thing as price my book higher. Discounts.
If I price my book at 99 cents, there is no way for me to get the attention that comes from discounting my books. I’m at the bottom and the last step is free. SO! I’m pricing at $2.99 now and then discounting a few times until it goes to 99 cents. Unless it sells like crazy and then we’ll see. I’m not going to mess with something that’s working.
Do you get my plan though?
Look! A pretty Table!
My list is getting longer now! Thanks to all of you for your great input and willingness to share!
**These ratings for book marketing companies are all based strictly on customer experience and opinion. This is a running list and I will be happy to add other customer opinions of book marketing companies to this list. To include your ratings, please comment on this post or email me at katepolicani@gmail (dot) com. Continue reading →
Book Marketing Services
After a little bit of digging for people’s experiences with book marketing services, I realized this is going to have to be an ongoing investigation and report process. Overall it seemed that everybody was interested but hadn’t had any experiences. I only managed to get a few and I only included ones with people’s direct experience with the service. Here’s what I found:
KindlePromo – “actively promotes” books with tweets £15 for Indie Book Listing service
Kindle Daily Nation – $160 “with no result” (used to be great but saturated with too many books)
BookWhirl – SCAM! http://forums.writersweekly.com/viewtopic.php?t=8338
Goddess Fish Promotions – (5-blog tour and reviews, $30) “didn’t break even” but supplied publicity.
Orangeberry Summer Splash Tour – participant’s tour hasn’t begun yet (August)- $25
Sizzling PR – “Nice people and very affordable.” $15 up to $75 blog tour options
99 cent Network – No obvious return for money ($45 intro rate for 3 months) and no visibility of book on site. No answers to emails inquiring about where to find the book.
A few more were mentioned but they didn’t provide more than names. I’m bargain hunting enough at this stage that if the one who mentions it doesn’t talk about price and their website doesn’t talk about price, then I figure they’re too expensive or don’t cater to self-published authors.
The conversational approach seems to work better than a poll, and people in the forums had the most to say.
Anyone else had any experiences, good or bad, with a book marketing company?
That’s me! I did a lot today. I thought you’d like to see since it may be something you would like to do too.
http://www.published.com/ This is a book/author listing sight. It’s free!
http://www.flickr.com/photos/katepolicani/ I was reading through more book sales info from http://TheSavvyBookMarketer.com and they encouraged posting book covers here. This is my profile. The other stuff I read I’ve already mentioned here on the site.
http://www.bibliocracy.com/ This is another book sales site with free ebook sales and a section where cover artists can post and sell art for covers. That’s cool and I sent it to some of my artist friends.
Now I’m going to go gnaw on some logs!
Here is MY BOOK on the shelves at a BOOK STORE! I called my local Third Place Books and after some email juggling, found out how to consign my print books on their shelves. Now, if people will buy them, I have an additional outlet for my work. If you live in the Seattle area, check out Third Place Books on Lake City Way to buy The Disenchanted Pet in paperback from an actual shelf.
Here is MY BOOK on the shelves at a BOOK STORE! I called my local Third Place Books and after some email juggling, found out how to consign my print books on their shelves! Now, if people will buy them, I have an additional outlet for my work! If you live in the Seattle area, check out Third Place Books on Lake City Way to buy The Disenchanted Pet in paperback from an actual shelf!
As part of this special promotional extravaganza sponsored by Novel Publicity, the price of the Stay Tuned eBook edition has dropped to just 99 cents.
What’s more, by purchasing this fantastic book at an incredibly low price, you can enter to win many awesome prizes, including lots of Amazon gift cards (up to $100 in amount) and 5 autographed copies of the book. Be sure to enter before the end of the day on Friday, December 2nd, so you don’t miss out.
To Win the Prizes:
2. Fill-out the form on Novel Publicity to enter for the prizes
3. Visit today’s featured event; you may win an autographed copy of the book or a $50 gift card!
…And I can win too!
Over 100 bloggers are participating in this gigantic event, and there are plenty of prizes for us too. The blogger who receives the most votes in the traffic-breaker poll will win a $100 gift card as well. So when you visit Novel Publicity’s site to fill-out the contest entry form, don’t forget to say that I referred you, so I can get a point in the poll.
The Featured Events include:
Monday, Radio Interview with Novel Publicity! We’re kicking-off on the Novel Publicity Free Advice blog. We interviewed Lauren on our radio show Sunday night and have embedded the full podcast and blogged about its highlights. Give it a listen and then leave a comment on the blog post. This is a great chance to get to know more about this fun and bubbly author. One commenter will win an autographed copy of Stay Tuned. Don’t forget to enter for the other contest prizes while you’re over there!
Tuesday, Twitter sharing contest! A tweet is tiny, only 140 characters. But on Tuesday, it could win you $50. Send the following tweet across the twittersphere, and you just may win a $50 Amazon gift card. An autographed copy of Stay Tuned is also up for grabs. The winners will be announced Wednesday morning. Here’s the tweet: Take a break from the holiday frenzy, and read Stay Tuned. It’s fast, fun, and reduced to just 99 cents! http://ow.ly/7zA1e #whirlwind
Wednesday, Google+ sharing contest! Yup, there’s yet another awesome opportunity to win a $50 Amazon gift card, and this time it just takes a single click! Visit Google+ and share Emlyn Chand’s most recent post (you’ll see the Stay Tuned book cover included with it). On Thursday morning, one lucky sharer will be $50 richer. An autographed copy of Stay Tuned is also up for grabs. Two chances to win with just one click! How about that?
Thursday, Facebook sharing contest! Stop by Novel Publicity’s Facebook page and share their latest post (you’ll see the Stay Tuned book cover included with it). It’s ridiculously easy to win! On Friday morning, one lucky sharer will be $50 richer. An autographed copy of Stay Tuned is also up for grabs.
Friday, special contest on the author’s site! Are you ready for some more fun? Take a picture of yourself with your copy of Stay Tuned either in paperback or on an eReading device, tag Lauren Clark’s Facebook page, and you can enter to win one of three Amazon gift cards! A $100 prize will go to the most creative photo, $50 to the best BFF photo, and $50 to the photo with the most people in it. An autographed copy of Stay Tuned is also up for grabs. If you need help learning how to tag a photo, you can visit Lauren’s Facebook page for detailed instructions.
Remember, it’s all about the books!
About Stay Tuned: What happens when a #1 news team becomes the top story instead of reporting it? For TV producer Melissa Moore, crisis management comes with the job. From employee disputes to her high-maintenance boss, there’s not much she hasn’t seen or can’t handle. But no one—including Melissa—expects a fistfight during the ten o’clock news. When sexy-but-crazy Alyssa Andrews lands a punch on her co-anchor’s face, Melissa jumps on set to help. She’s determined that WSGA’s reputation won’t be destroyed on her watch. Both anchors are fired and Melissa agrees to fill in—but not before polishing her look from haircut to heels. While the new Melissa wows WSGA viewers, her personal life starts fraying at the edges. Melissa’s husband is away more than he’s home, leaving cryptic Post-it notes in his wake. Her mother’s antics spiral out of control at the nursing home and a stalker decides Melissa is her next target. What happens next? Stay Tuned to find out… Get it on Amazon or Barnes & Noble.
About the Author: Lauren Clark has been a voracious reader since the age of four and would rather be stranded at the library than on a desert island. In her former life, she worked as an anchor and producer for CBS affiliates in Upstate New York and Alabama. Lauren adores her family, yoga, her new Electra bike, and flavored coffee. She lives near the Florida Gulf Coast. Visit her on her website, Twitter, Facebook, or GoodReads.
Now please enjoy this sneak peek of Stay Tuned…
Alyssa Andrews was missing.
Gone, vanished, MIA with just minutes to airtime.
“Melissa, where is she?” Our news director, Joe, shot a harried look in my direction. After dealing with a broken studio camera, spotty satellite reception, and last-minute script changes, his nerves were fried to a crisp.
“She’ll be here,” I promised, knowing my confidence was a front. Alyssa, one of WSGA-TV’s main news anchors, was a constant source of angst in my already-stressful job.
She was young, talented, gorgeous…and chronically late.
This lack of punctuality was a problem, especially when WSGA ran a show at exactly six and ten o’clock every night. Not a moment later.
WSGA was Macon, Georgia’s number one news station and had been for two years running. If we wanted to keep it that way, timing was everything. Every second mattered.
I produced both evening shows, which meant—among a dozen other tasks—organizing the day’s stories, writing copy, and checking video. Each segment had to run seamlessly between three-minute commercial breaks.
Deep breath, Melissa. Send up a little prayer. She’ll show up.
The red numbers on the clock continued to march forward.
Another deep breath. Everything’s in place. Alyssa just needs to walk in and get on set…
“Tighten up on camera one.” Joe peppered the room with demands. “Mic check, now, not yesterday.”
Tim Donaldson, Alyssa’s co-anchor, obliged, counting backwards from the number five.
Joe’s thick fingers punched buttons on the massive keyboard in front of him. “Bring up the live shot.”
Still, no Alyssa.
Joe raked a huge hand through his long gray hair. “Five minutes!” he growled, with a glare into his empty coffee cup.
At this point, it was Joe’s show to run. He was in charge. I shuffled my scripts. “How about I call her?”
“She’s an adult,” he grumbled. “You shouldn’t have to.”
Joe expected nothing less than perfection. He was experienced, hard working, and a stickler for detail. Alyssa’s nonchalance made him crazy.
Which, at 9:55:36 on a Friday night, gave him the patience of a gnat. On crack.
This was particularly dangerous for an unsuspecting new employee, all of twenty years old and pimple-faced, who crept up behind us.
Joe ignored him at first, barking an order to me instead. “Fine, fine. Melissa, tell Princess A. she’s needed in the studio.”
On autopilot, I punched her extension, eyes focused on the row of monitors above my head in case she decided to appear.
While the phone rang, the new kid rocked on his heels nervously. I flashed a smile and shook my head gently in his direction, hoping he’d get the hint.
Nope. The kid stood there, coughed lightly, and waited for one of us to turn around.
“What?” Joe finally snapped.
The force of the word made the kid’s body jerk back. Jaw open, unable to speak, his face turned crimson.
Joe waited about a second for the kid to talk, and then leaned back over the control panel. He pressed at switches, clearly annoyed. The kid looked sick. Joe rolled his eyes. My anxiety level cranked up ten notches.
9:58:09. Less than two minutes.
Wait…a flash of an ivory suit and blond hair.
“There she is,” I interrupted the tension with a cool nod toward the monitors.
Front and center, Alyssa sauntered into the studio, lips puckered, blowing her shell-pink nail polish dry. She slid into her seat next to Tim, and gave him a playful pat on the shoulder.
Joe muttered something I couldn’t repeat.
I stifled a loud sigh of relief and glanced around the room. The new guy was the only one in the building unimpressed with Alyssa’s arrival. With a shaking hand, he reached out and tapped Joe’s burly shoulder.
“Mr. Joe, there’s a problem with one of the machines—”
Joe’s back stiffened. He turned a millimeter in the kid’s direction and exploded. “Get your butt back there. Get one of the engineers. Fix it. Call someone.”
I caught the now-completely mortified kid’s eye, and motioned for him to come toward me. Grabbing the nearest piece of paper, I jotted down the engineer’s extension and held it at arm’s length with a kind smile. Poor guy. Lots to learn.
With a grateful look, the new kid plucked the scrap from my fingers and darted away.
Time to get started.
I settled in, gripped my pen hard, and looked up.
Okay. Alyssa’s collar was turned under. Minor detail, but sure to garner at least five viewer complaints. You wouldn’t believe what people called in about.
I leaned toward the microphone to let Alyssa know.
“Dare you not to tell her,” Joe muttered. It wasn’t a secret that the guys would willingly let Alyssa go on air with underwear on her head. She hadn’t made friends. Or tried to.
Tim, her co-anchor and current boyfriend, didn’t count.
“Just part of those darn producer duties, Joe. You know that.” I flashed him a smile and pressed the button to talk. “Alyssa, fix your collar.”
Her mouth parted into an O. Alyssa frowned, glanced down, and straightened the pale edge. Just in time.
Like a well-directed movie, the WSGA-TV opening video flashed across monitor one. Macon, Georgia’s skyline filled the screen.
My body tingled with a familiar rush of excitement. It happened every time we went on air. The cameras and lights, the beat of the music, the thrill of live television.
Here we go.
Seconds later, Alyssa and Tim appeared under the lights, their bright anchor smiles pasted on.
“Good evening, I’m Alyssa Andrews.
“And I’m Tim Donaldson.”
And on it went, without a blip, for the first ten minutes. I started breathing again after the third break.
Stanley and Sunshine, the weather cat, were ready for the five-day forecast, check.
Commercial break, check.
Sports, check. I didn’t worry about that three-minute slot. Plenty to talk about, visual stories; the anchors could get away with jokes and ad-libbing. Viewers loved it.
We rounded out the show with an inspirational kicker about a local scholarship winner, a kid first in his family to go to college. He’d won forty thousand dollars and was going to Georgia Tech to study astrophysics.
The show wrapped with a standard goodnight, credits, and a wide shot of the WSGA set.
The second the master control operator switched to break, Alyssa flounced off the set in silicone fashion. She barked into her jewel-encrusted cell phone about her min-pin puppy’s cancelled spa appointment and stomped out of the studio, teetering precariously in four-inch heels.
I climbed the flight of stairs back to the newsroom, relieved the night was almost over.
The phones started to ring five seconds later.
I’ve been puzzling over ideas for a trailer for The Lustre and I’m having trouble coming up with something. So here’s what I’ll do. Post your ideas as a reply to this post or to the book page, based on the synopsis and excerpt. I will make the best one into my trailer and the person who posted it will get a free ebook and print copy of The Lustre as soon as it comes out!
If you don’t have an idea but like one you see on the replies, reply your support of your favorite. I’ll count your replies in my decision.
I finally achieved more than 50 views today, and it’s only morning! Whose radar did I suddenly get on? Thanks, whoever you are!!
***Update! http://www.novelpublicity.com/ featured my article, Things I Thought Would Be Different About Self-Publishing on their Self-Published Author Daily! http://paper.li/novelpublicity/1296864766?#!stories Thanks for posting me!***
Book sales are not awesome and not improving. How do I fix it? The thing that I think will help launch my flightless book sales is to get a review on a review blog. I’m not sure how to accomplish that, though, because just emailing them my stuff hasn’t done it. I am careful to read all the blog submission requirements and everything, but no nibbles.
If any of my fellow bloggers would like to review my book, I’ll give you a free ebook copy! I’ll also review your book in return if you like. (Puppy Eyes)
Originally when I began my journey, I had the list ordered differently, and that was a mistake. I want to update for you who are starting out. I began publicity just before I sent the book to the editor, and that was a mistake. Start things up while you are still writing the book. If you are sure about the book, start as soon as you know you want to publish it someday.
1. Publicity, publicity, publicity. I originally had this after publishing on my list and that was a mistake. Promote while you are writing the book you’re planning to publish. Start as soon as you can because you’ll need that web presence for book sales later. Also, write the book.
2. Choose a pen name. You’ll want all your online activity to feature this name. Your name is your brand just as much as your books’ names. Also, write the book.
3. Establish an email address, a WordPress site, a Facebook profile, and Twitter account for my pen name and a Facebook profile for my book. Also, write the book.
4. Write the book
5. Get 6 or more friends to read the manuscript and give me feedback and work the book over
6. Find an editor and give her the manuscript–I posted a request on Facebook and a social website and found several within a few hours! Thanks Kathleen and Kathryn!
7. Find a cover artist–my social website was full of these guys and I found two great artists who are working as a team on my cover. Heidi and Erik were awesome!
8. Sign up on CreateSpace with my pen name and new email.
9. Work with my cover artists to fine-tune the cover.
10. Once my editor has finished, implement her changes to my manuscript. (This took a lot longer than I thought. I recommend establishing a deadline whether or not you need your book quickly.)
11. Finalize contracts with my editor and cover artists.
12. Publish my book on CreateSpace. CreateSpace provides an ISBN number for my book. (Complicated and easy at the same time!)
13. Register my copyright at http://copyright.gov/ . This can be done online and there is a small fee. (Still have to mail in a copy.)
14. Submit my book to popular book blogs for them to review. (Also took longer than I thought)
15. Possibly publish my book on additional publishing sites.
15. Resarch appropriate websites and expand my web presence for publicity.
A comprehensive booklet with lots of links can be found in my newest Smashwords ebook: http://www.smashwords.com/books/view/102331
This self-publishing thing hasn’t gone exactly the way I thought it would, posting my books on CreateSpace and Smashwords. I tend to think more positively than reality affords, and I’m aware of it, so I’m not surprised very often when I am wrong. Things I was mistaken about:
1. Visibility for my book is low. For some reason I thought people would see my books. My sales numbers have been waywayway lower than I thought they’d be. I’ve been writing so much about self-promotion because I’ve been trying to fix this. You can’t just put them up and see them sold, though. You have to work to draw people toward your books even if they only cost 99 cents as an ebook.
2. Most of my Facebook friends are not interested in my book. They don’t want to read it, or comment about it, or tag it. I have a few wonderful friends who are the ultimate fans, but overall (unless I am also completely invisible on Facebook) people aren’t interested. I had thought that I could get at least 50 sales from facebook. Oh well.
3. Promotion is endless and can take up all your time. I couldn’t just put up my website and go. To promote, I have to constantly post (see these words in front of your eyes), converse in various places about my book and others, read others’ posts, and squeeze each contact out of the internet like the last of the toothpaste. I have recently said ENOUGH and I’m not looking for more promotion ideas, or joining any other communities to promote. There are too many and I do want to write and pay attention to my family occasionally.
4. I may not “pay off” my book with profits before the end of the year. I made deals with my editor and artists, as a concession to my first book status, to accept payment when I made money on the book. I can’t exactly send them checks for percentages of an $8 month’s profits. If things don’t pick up, I’ll have to dip into my household budget to pay them off at the end of the year. I also was (heh) hoping to make enough to pay up front for editing and art for the next book. Yeah, I know. Now I am wondering but not brave enough to ask my husband if we can just suck it up and pay it to get another book out. I really want to keep going, you know?
5. There is more money to be made in promoting someone’s book than in writing and selling a book. If you really want to just write and have somebody else worry about it, you can. I would love to do that, but it will cost money I can’t spare. If I could get paid to do for others what I have done for myself, that would be awesome. But again there is my whopping $8 monthly payout, which wouldn’t cut it with another author paying me to promote them. Grrrr…
6. There was another one that I thought of between 4 and 5 and if I can remember it again I’ll put it here. Yes, this is how I roll. I know. If you have kids or anything else to do in life besides read blogs, you’ll know that it gets worse, not better.
***And I remembered #6 a day later. Dur. I thought when I emailed/filled out forms to get reviews from book review blogs that I would get responses in a week or so. Nope. It’s at least 4 weeks I guess for the bigger blogs if that.***
Anyway…I’m tired of writing and I know most of you won’t read this far. I’ll pull a joke off some random website to end: I Googled “joke write” and got a bunch of tutorials for writing a joke. You know that your joke writing is going entirely the wrong direction if you need a tutorial. I’m just sayin’. So I Googled “joke writers” and found http://sites.google.com/site/writersjokes/jokesaboutwriters and picked the first joke, which was good enough to be first.
“There was once a young man who, in his youth, professed his desire to become a great writer. When asked to define great, he said, “I want to write stuff that the whole world will read, stuff that people will react to on a truly emotional level, stuff that will make them scream, cry, howl in pain and anger!” He now works for Microsoft writing error messages.”
(Note for the author of jokesaboutwriters: Why did you use such a tiny font and put so many spaces in your post?)
Also, I can’t see that there is any way to change font size in WordPress. If you know this vital information, please comment. I just clicked “remove formatting” to un-tiny the joke. I will write a review for your book in exchange (unless it is erotica. Women with wild imaginations like me shouldn’t mess with erotica. Bad things happen.)
If you have read all the way down
It’s a small achievement, but I finally tweaked my ebook version to qualify for premium distribution on Smashwords! As I’ve said before, they have a great formatting guide and have a lot of good advice and tips about good ebooks. Lets see if this increases my sales, as they claim it will…
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