Self-Publishing

Author Blog-in: The Highs, the Lows, The Inbetweens by Sarwah Osei-Tutu

A book of poetry written at each stage of my life. Childhood, University Student, Mother, Married, Separation and a Single Mother. Life is tough for everyone. I believe that everyone has struggled through one aspect of their life, others every aspect. I do have faith that one day, it will get better and the journey will end with a stronger, wiser woman at the end of it.

Life can get you down, but it is how you deal with these struggles that make you the person you are today. I find writing helps me deal with every aspect of my life. The pleasant experiences are written so that I can turn back and be grateful for the things I have achieved in life. The unpleasant experiences are written, so I can overcome them and deal with the problems that I am facing at the moment. I am publishing these personal parts of my life, to help others see that they are not alone. I am not an expert in any domain, I have not succeeded in any aspect of my life, but I try to learn from my mistakes and in turn, I have become wiser. Knowledge gained by experience, rather than through a book or education. Therefore, take this journey with me, through every aspect of my life, the highs, lows and the inbetweens.

THE HIGHS, the lows, The Inbetweens, now for sale at Smashwords
THE HIGHS, the lows, The Inbetweens, now for sale at Lulu
THE HIGHS, the lows, The Inbetweens, now for sale at Amazon

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Destructive Magic by R. Leonia Shea

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Author Blog-in: The Artist’s Inheritance by Juli D. Revezzo

Author blog-in first book!

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Initial Report: Book Marketing Services

Book Marketing Services

After a little bit of digging for people’s experiences with book marketing services, I realized this is going to have to be an ongoing investigation and report process. Overall it seemed that everybody was interested but hadn’t had any experiences. I only managed to get a few and I only included ones with people’s direct experience with the service. Here’s what I found:

KindlePromo – “actively promotes” books with tweets £15 for Indie Book Listing service

Kindle Daily Nation – $160 “with no result” (used to be great but saturated with too many books)

BookWhirl – SCAM! http://forums.writersweekly.com/viewtopic.php?t=8338

Goddess Fish  Promotions – (5-blog tour and reviews, $30) “didn’t break even” but supplied publicity.

Orangeberry Summer Splash Tour – participant’s tour hasn’t begun yet (August)- $25

Sizzling PR – “Nice people and very affordable.” $15 up to $75 blog tour options

99 cent Network – No obvious return for money ($45 intro rate for 3 months) and no visibility of book on site. No answers to emails inquiring about where to find the book.

A few more were mentioned but they didn’t provide more than names. I’m bargain hunting enough at this stage that if the one who mentions it doesn’t talk about price and their website doesn’t talk about price, then I figure they’re too expensive or don’t cater to self-published authors.

The conversational approach seems to work better than a poll, and people in the forums had the most to say.

Anyone else had any experiences, good or bad, with a book marketing company?

Categories: Resources, Self-Publishing | Tags: , , , , , , , , , | 3 Comments

Book Marketing Companies Poll

Let me know what you think of book marketing companies you have used. I couldn’t find any comprehensive rating online, so I decided to make one!

Categories: Resources, Self-Publishing | Tags: , , , , , , , , , | 7 Comments

The Internet is Forever

Yes, this is the first picture ever posted online. I wonder if these ladies still hang out. They definitely don’t have the same hairdos or wear the same clothes. Does this picture embarrass them or are they proud to be the first?

Our culture is focused more and more through the internet. On my Facebook today I saw a friend’s current progress painting a robot figurine, the coffee another friend was drinking, and the political views of yet another friend. Will these photos and statements disappear into the cyberworld or will they live on there “forever”, just waiting for someone to dig them up?

Well, as scary as this feels, this phenomenon of media lasting virtually forever is really a bonus for me, an author. My works, nestled into their pages on the web, will live there forever. I will always be able to make money on them, or at least get  the credit for them if they become free. If someone claims them as their work, I can point to multiple places where my work lives and has lived for a long time. There is no “out of print” online. There is no time limit for my work to survive other than the time limit of how long it interests people.

Yes, in case of apocalyptic failure of everything technological, I do have paper copies of all of it, including the copyright certificates. But after we’ve recovered and have the internet back, provided the Giant Ant Overlords allow it, I’ll put them all back up.

What do you have online that will live forever? How do you feel about that?

Categories: Self-Publishing, Writing | Tags: , , , , , , , | 6 Comments

Business Plan

My wonderful hubby, an director-level analyst and planner, just outlined a business plan for me and I’m filling it in. I confess, I didn’t have one until now. I heard it was a good thing but hadn’t gotten around to it, when hubby stepped in.

My questions for you:

Do you have a business plan?

Where did you get it?

How is it working for you?

 

Is there anything that stands out in your business plan as an amazing help?

Do you think a business plan is even necessary for an author?

I’ll write some more about this when I’m finished filling in my plan.

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Finding Your Calling

What do you want to be when you grow up? How did you get to the place you are now? These are the opposite ends of one of the most important questions in our lives.

Some of us adults tell kids, “Get a good job in accounting and forget about that degree in art. It won’t pay the bills.” And to some extent, they’re right.

Other adults gush, “Reach for your dreams, little one! There is nothing you can’t do if you just believe!” And some butterflies fly out from behind their head.

I will tell you a profound truth: both of these people are right and both are also wrong. I’ll explain.

You can’t tell when you start if your dream of becoming a famous artist won’t pay all the bills and your mom’s with enough left over to sponsor fifteen children in Ecuador. The odds are against it and you can’t ignore that. You also can’t tell that your Accounting job will pay the bills. Maybe it won’t. (Especially if you hate it and don’t do it well.)

Sometimes, you think you know your calling and you really don’t. That happened to me. I learned shortly after starting college that I didn’t want to become a Psychologist or anything related to that profession. It was a crushing blow that I never bounced back from. I just worked jobs until the time came to stay home with my kids (which was a separate calling). But then, almost twenty years later, another calling appeared. I was unprepared to get a calling at this place in my life, but the writing bug had borrowed into my head and was now reaching maturity. Stupid late-blooming writing bug.

Let me tell you who I think has the ultimate answer. I think the people who know the right way to do it are the people who move with their passion, plunging into the thing they love wholeheartedly. They don’t worry about paying the bills. (You can get a random job to pay the bills.) And if their passion doesn’t pan out, they jump out of the water like a dolphin and plunge back in again at a different place. The people who live this way have amazing stories to tell. They know a lot and have enjoyed the journey as well as the transition.

Not everybody has passions about jobs. That’s what those weird tests are for where they ask you if you’d rather raise chickens, calibrate nuclear machinery, or eradicate dangerous pests. But that doesn’t mean you can’t plunge in. It’s not the love of the job that matters, but the love of the adventure and of expanding your horizons. This is your life. Don’t let your bad attitude ruin it for you.

As for me, I had a passion I was completely unaware of. (For those of you who know me this isn’t a surprise. Randomly Oblivious is my middle name.) Everything else had to burn off first before I could see it. Being a mom at home all day with the kids God gave me and all their laundry made it impossible for me to spend time with stained glass art, choral music, sewing, gardening, painting, and all the other art forms I loved. The thing was that I still had to read. I trained myself in the fine art of keeping a plot fresh in my head while being interrupted every five minutes in my reading. Also, fiction began to squish out of me. Journals I meant to fill with my actual life got covered in the fiction.

At last hubby bought me a laptop computer. I could pay our bills online and read emails in the same room as the kids with plenty of space to see who hit who over top of the monitor. Now instead of huddling in the back of the house hoping nobody was setting anything on fire, I could monitor my kids and let my fiction out. Did you notice how the passion had to have the right circumstances to bloom?

And now I’m a writer/housewife who does a bad job battling the laundry monster, but writes a lot of fiction, this time forming them into books fit for sale. When the kids grow up, I’ll either be a full-time writer (which I prefer) or be a writer/barista or a writer/Lowes employee, or whatever. We’ll see.

My advice as an adult who has (finally) found her calling: Reach for your dreams, little one! There is nothing you can’t do if you just believe…and also remember to get a good job if those dreams don’t pay your bills. And don’t listen to those unimaginative people who say you need to have a McMansion and a boat and all that junk. Those only make you happy on the weekends and holidays you don’t have to work. It’s your life and you should enjoy it in whatever form it becomes.

Did butterflies fly out from behind my head?

Categories: Self-Publishing, Writing | Tags: , , , , , , , , , | 5 Comments

Put On Your Kickin’ Shoes

We are live with my Kickstarter campaign! This one is more chill than my previous campaign, and more of a pre-order platform than anything else. There are several ways you can get your hands on my digital pre-release copy without committing to a pre-review. I have Day-of-release paperback options as well as some fancy stuff.

http://www.kickstarter.com/projects/523666041/dont-judge-a-book-by-its-magic-book-launch

If you want to buy my book, I’d encourage you to go this route because you can get things earlier, and because you get a discount! If you want more swag, I’ve got it there too. (I do still believe firmly in the 99 cent ebook, but I’m going to start my book at $2.99 so I can discount it later and boost sales.)

If you are interested in pre-reviewing my book, you don’t need to buy it. I’ll send you the e-copy as soon as Kathleen has finished her fabulous editing magic on it. Email me katepolicani@gmail.com to get on my pre-review list.

Categories: My Books, Self-Publishing | Tags: , , , , , , , , | 4 Comments

Promoting Do’s and Don’ts

If you’re a self-published author, you have to promote your work. If you can’t pay someone else do do it, you have to do it yourself.

There are some things that are great, some things that are a waste of time, and some you just shouldn’t do. Here are some of each from my experience. A lot of it is about etiquette, because there are a lot of rude writers out there. Unfortunately, the people making the rude mistakes probably aren’t reading posts like this.

Don’t consider other writers as your opponents. Readers aren’t going to choose just one book. They’ll read what they see. If they see your book on seven other sites because you’ve promoted those seven other writers’ books, they’re seven times more likely to buy your book. We’re all in this together.

Do unto others as you would have them do unto you. If you want people to review your book, review theirs. If you want people to tweet about your book release, tweet theirs. Until you are a bestselling author, people probably won’t promote you if they get no value out of it.

Don’t keep all your promotions to yourself. Trading promos is an awesome way to spread your influence. Also, people like you better if you aren’t all about yourself.

Do provide people with other value besides what you’re selling. Free, interesting content is like a sample of what they’ll get if they buy your work. The more variety you provide, the more variety you’ll get in your attention.

Don’t tweet or post on facebook like a maniac every 30 seconds to advertise your work. Nobody likes that and you’ll lose all your followers, plus you’ll gain a ton of maniacs like yourself who only want to broadcast like a crazy person. If what you are saying is valuable, people will notice.

Do rotate your promotions between your groups. Poll your facebook friends, run a contest on your blog, tweet your reviews on Twitter, but Don’t broadcast everything to everyone every time.

Don’t promote as if people already want what you have and were just waiting to hear about it. They don’t care and they aren’t impressed. Hubris is ugly. You’ll set people up against you instead of drawing them in.

Do focus on the people who are interested. Give them a little extra, like a beta-reader position or a review copy. They aren’t interested because you are hot stuff and you deserve followers. They like what you do and should be appreciated.

Don’t give your beta-readers your manuscript chapter-by-chapter as you write it. They will get sick of your book right away. You may want to read through your work again and again, but most other people won’t. Keep your work like a secret before you finish and people will want to know more about it.

Do promote in ways you enjoy and understand. You’ll be more natural and likable if you enjoy what you’re doing. If you hate it all, maybe you should save up and hire someone else to do that part.

Categories: Resources, Self-Publishing | Tags: , , , , , , , , | 12 Comments

Things You Should Not Expect When Self-Publishing

I’m not claiming ultimate authority, or that I can see your personal future. But there are some things you shouldn’t expect to happen when you self-publish.

  1. You shouldn’t expect that anything is going to be easy. This is going to be a lot of work. Formatting is hard work. Promotion is hard work. Social Media and building a platform is a lot of work. Everything that a publishing company does, you have to do for yourself or pay someone to do it.
  2. You shouldn’t expect things to take off quickly. I’m not saying they won’t, but they probably won’t. This isn’t the cusp of the e-publishing era anymore. Just look out there and see the many, many books. It’s hard to stand out among those even if you have a great book.
  3. You shouldn’t expect to do it all for free. You’ll spend money somewhere. There’s no way to escape it. If you go the super-cheap route like me, you’ll still spend more money than you thought. Amazon wouldn’t bother if they weren’t making any money off of selling your work.
  4. You shouldn’t expect everyone to be excited about your work. This one was hard for me. I had really hoped that I could get at least 50 sales out of my 250 Facebook friends. Didn’t happen. I don’t know if it is just that they aren’t readers, or that they aren’t readers of Fantasy or Science Fiction, but they weren’t very interested. They have been less interested in subsequent books too. It’s not as if it was too expensive for them. Just because I would get excited about a friend writing a book, doesn’t mean anyone else will. Also, almost a year into my journey, people are still just noticing that I wrote a book. I don’t know what to say about that. I’ve bugged them enough about it, I’m sure.
  5. You shouldn’t expect anyone else to do it for you. They do, frequently. People you never expected support from just appear and do amazing things for you because they are so cool! But you can’t go at it expecting it. You have to roll up your sleeves and attack it yourself. People respect that and offer to help because you are taking the initiative.

The reason I still love self-publishing:

Even though it isn’t what I expected, it has brought so many unexpected, wonderful things to me! I now know and work with people around the world. The work that I slogged through myself is now knowledge that I own like treasure, saved up. I can help others with what I know. I can drop everything and make cinnamon toast for my kids, but still write things I love and share them with others. (My kids just interrupted me asking for cinnamon toast.) I can reach people all over the world with my experience, all while sitting in a chair in my living room, in my bathrobe. (Yep. I really did.)

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Going Traditional?

I thought a lot about my next upcoming book, How to Win Friends and Influence Magicians, and what I was going to do about publishing. It was long enough to be accepted by publishers, so should I go Traditional? I was feeling pretty bummed about my lack of success with my indie sales, and wondering what to do about it. Also, we are dipping into our personal finances to pay for editing, etc. but I’m not paying that back.

Pros for Traditional Publishing:

  • I could conceivably put in $0 for writing and submitting to publishers, with the right group. (no editing ahead of time, which is risky, and with one that accepts digital submissions).
  • I would get their expertise and possibly their sales channels.
  • I would get paid so I could be not sucking money out of our finances.

Cons for Traditional Publishing:

  • I would lose all rights to my manuscript
  • I would have to wait until accepted, then wait until they published it–delayed gratification–possibly years.
  • I would have to change the book to their specifications.
  • I would have to accept their terms and would be limited by the deal I originally made.
  • My work would be priced by them, not by me, so I would have no say in how much it would cost my readers to read my work.
  • I might be required to do more than online promotion, which would take time away from my family.
  • I really want to self-publish because I enjoy it.

So after talking to my hubby, we decided to keep self-publishing for now. Money speaks loudly but not more than time and convenience.

I was feeling really moody about the decision still until I read an article by another self-published author who said that she wasn’t really getting steady sales until 2 or 3 years after she started. That opened my eyes a bit. I have been “published” for only 6 months! I’ve been blogging for only a year, and really my whole platform is only a year old. I don’t need to be fretting about low sales yet. So I’m not going to.

How to Win Friends and Influence Magicians will be published by me this summer!

 

Categories: My Books, Self-Publishing | Tags: , , , , , , , | 6 Comments

I’m Beginning to See a Pattern Here

I think I am seeing a pattern with the self-publishing process. It could also be true for the traditional publishing process–dunno.

Here it is:

1. Work, Work, Work

2. Excitement: I’m almost finished with a book/promotion/project that I will soon unleash on the world.

3. Euphoria: It’s out there! People are looking at it and seeing what I did! Some people may even be giving me money! (!!!!)

4. Expectation: Now, how is this going to work itself out.

5. Disappointment: Oh crud. That was over quickly and it didn’t make me rich and famous.

6. Depression: Wah, wah, boo hoo. Nobody loves my book/promotion/project and it has only 10 views on my blog when I have 300 Facebook followers. I got 400 views on my blog but only sold five.  Nobody wants to review my work. Nobody wants to post their reviews. Nobody wants to read the posts people made about my work. Nobody cares about my book/promotion/project and I spent all that money for nothing. Snivel snivel. (This is where I am right now and I’m disgusted with myself. This is the point where I need to push for #7)

7. Determination: I’m going to make this work. All I need to do is learn some miraculous new thing that will correct the flop I just had. Somewhere online is the answer to my problems.

Then back to 1. Work, Work, Work.

Is this how it is for you?

This is how I want it to work:

1. Work, work work (Yes, I am adult enough to know I will still need to do this.)

2. Victory: It’s done, it’s out there and it will be glorious!

3. Domination: Everybody loves it! I’m selling like hotcakes and everybody thinks I’m a genius. They’re starting a religion based on my work. (Well maybe not that far….)

4. Relaxation: This is going so well that I get some nice time off to bask while my product sells itself. Go me!

Does this even exist? Probably not, but I’m a fiction writer so whaddya gonna do?

 

Categories: Self-Publishing | Tags: , , , , , | 19 Comments

How Not to Publish a Novel Yourself

(The Lustre is set to release Thursday!!! Please get back to me by Wednesday, you last-minute-ers, if you want to get in on the Launch Party action!)

I can’t say that I know exactly how TO publish a novel but I definitely know some things you shouldn’t do:

  1. Don’t write your novel/short story/poetry collection, edit it, release it and THEN publicize (blogging, online communities, networking). Do publicize as soon as you decide you are going to finish it and publish. If you are psychic or have been given a peek into the future and find you might want to publish someday, start promoting right away. Even if you are planning on going the “traditional publishing route”, you should publicize. You will have to do it anyway.
  2. Don’t write one book and expect it to take off on its own and make you rich within months. That would be a Holy Miracle. Do expect to make chump change for quite a while unless you know more than me. Legend has it that authors used to make it big by self-publishing back in “the day” before everyone realized how easy it was. It isn’t that way now. Sorry.
  3. Don’t expect that you are professional enough to produce quality work as an editor for your own work unless you are an editor, and even then, don’t. Also, don’t expect your Uncle Joe is either unless he is certified or has worked in that capacity for years. Do have lots of people read your book to make sure other people understand what you are saying. Do hire/employ a professional editor if you want a quality work.
  4. Don’t try to follow every bit of marketing advice you see online. It won’t all work for you and it isn’t all right for what you are promoting. Do follow the advice that works for you and focus on that so that you have time to write.
  5. Don’t try to avoid other authors and push them aside thinking they are your competition. Other writers are your biggest audience and resource. Do treat them as you would like to be treated.
  6. Don’t think that self-publishing will be the easier route. It is just a different kind of work. Do expect to learn a lot and do a ton of work.
Categories: Self-Publishing | Tags: , , , , , , , | 19 Comments

Happy Leap Day!

I just wanted to post something on this day since it’s leap day. So here is a cute monkey!

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