Choosing how to publish. An Examiner article about questions every author must answer.
Posts Tagged With: promotion
I have to tell you something you’ve probably already heard before, but if you haven’t it could save your writing career. As an author, you need to put your best foot forward. This sounds simple and even trite, but it isn’t always easy to do.
I get lots of review requests lately, which I love! In one author’s review request, the synopsis was disjointed. There was no flow to the description of the book. Unfortunately it was also filled with grammar errors and even included a mistake by the author in pasting the synopsis in the email. Needless to say, I was not eager to read the book. The subject sounded interesting, but the mistakes scared me away.
Authors rely on those short pieces of our work to open the door to new readers. If the only chance we might have to gain a reader scares them away instead of drawing them in, we aren’t going to enjoy much success.
When you send your book to your editor, include a page or two with your synopsis, acknowledgments, author bio, and any other advertising info that goes along with your book. These are just as important as the body of the writing. Most editors will gladly include these in your editing, because their reputation is invested in your book almost as much as yours is.
When people point out errors in your book, your blurb, your website, or wherever, LISTEN. Of course, you should check on their accuracy. But they may be helping you. Never mistake a technical correction for a personal attack. Unless you are writing about grammar, a criticism of your grammar can only help you.
If you laugh off someone’s criticism and feel like it’s no big deal, then you are also laughing off your own success. Take them seriously, even if they are wrong. If you don’t take their advice, it’s appropriate to tell them why.
I have received criticism for my writing as well, and some helped me to fix major mistakes in my work. Others were a matter of preference rather than correctness, and others still were items that I had discussed with my editor and deferred to her judgment. Still, I explained these to the person kind enough to point them out.
Everyone makes mistakes. Sometimes Microsoft Word seems possessed, deleting important bits and allowing strange mistakes to remain after I thought I deleted them. We understand that. Just know that a stranger will view their first glimpse at your writing as your best.
If you treat your writing like an unimportant hobby, that’s how it will stay. Nobody is interested in rocketing you to fame when you don’t really care. To succeed as a writer you have to approach it as a business with all the professionalism required by a job. Even more, it’s a sales job, so your audience’s first look might be your only shot. Make that shot a bulls-eye!
So the book is out and it succeeded/did OK/sold nothing. But now what to do next? It’s really the same however the book did at release. I like lists, so here’s a list:
- Pat yourself on the back! Never forget that whether it did well or not, you released a book! Don’t let the feelings you have about your income cloud that accomplishment.
- Don’t confuse anticlimax with failure. You can’t reasonably keep up a book release day excitement up indefinitely. It’s a climax. Appreciate that and build slowly. That is the kind of work that builds a lasting platform.
- Contact more reviewers. You did this for your release, hopefully, but you can’t have too few reviews. I’m going through the lists at http://www.theindieview.com/indie-reviewers/ and http://www.stepbystepselfpublishing.net/reviewer-list.html.
- Look into promotions. Yes they are endless, but that doesn’t mean you shouldn’t do them. There are ways to promote for free and there are costly ways. You just need to decide how much work you want to do versus how much you want to spend. When one goes up the other goes down. Just do it. It won’t hurt that much.
- Write more books! It looks more and more like what sells books is more books. That’s what you were excited about in the first place, right? Writing books?
OK! Some of you who have been reading my posts might say, “Kate! You hypocrite! You said you loved the 99 cent ebook and then you priced your book at $2.99! What’s wrong with you?”
Yes, I did say I believed in the 99 cent ebook and I still do. But there is a reason I’ve done such a crazy thing as price my book higher. Discounts.
If I price my book at 99 cents, there is no way for me to get the attention that comes from discounting my books. I’m at the bottom and the last step is free. SO! I’m pricing at $2.99 now and then discounting a few times until it goes to 99 cents. Unless it sells like crazy and then we’ll see. I’m not going to mess with something that’s working.
Do you get my plan though?