The Virtual Launch Party Analysis


I would say that this party was a great success!

The biggest success was in blog views. I recieved 170 the first day, 133 the second and, 127 on the third day. Normally I get between15 and 50 views when I post something. I also got 18 spam posts! (Hehe it stinks but it also shows that even spammers were paying attention.) I had 31 total likes on posts.

The most popular posts were:

Title Views
The Lustre Virtual Launch Party Editor Feature: Kathleen Firstenberg 32
The Lustre Virtual Launch Party: First Pre-review! 18
How Not to Publish a Novel Yourself 18
Launch Party: The Lustre 13
Launch Party: The Lustre! Under Construction… 13
The Lustre Virtual Launch Party Guest Artist: Chris Barker 10
The Lustre Virtual Launch Party Guest Artist: Erik Sederstrom 9
The Lustre Virtual Launch Party Host Blog: Kathleen Firstenberg 9
The Disenchanted Pet 8
100th Follower!!! 8
The Lustre 8
Books for Sale 7
Some ‘Splainin To Do 7
The Lustre Virtual Launch Party: Free Ebook! 6
The Lustre Virtual Launch Party Guest Artist: Heidi Barnett 6
The Lustre Virtual Launch Party Host Blog: Rosa Sophia 6
The Lustre Virtual Launch Party Guest Book: A Hole in the Pavement by Tahlia Newland 6
Author Profile 5
The Lustre Virtual Launch Party Artist Feature : Megan Michaelis 5
Introducing…The Lustre! 5
Thank You! 5
The Making of The Lustre Trailer 5
The Lustre Virtual Launch Party Favor: Discount Coupon for Print Books 5

My book sales were great too. I sold 4 print books and 3 Kindle books. These aren’t fantastic numbers but it is way more than I sold during my diminutive release of The Disenchanted Pet. The Black and White print cover won out with 2 sales versus one each of the red and slate.

I gained 4 blog followers for a total of 101 and 5 new twitter followers. I had one new Goodreads buddy (Thanks Maria!) , but nobody tried LibraryThing.

Maria Tatham was the hands-down participant winner and I need to think of a great gift for her to thank her for being so involved!

Was it worth the work? Absolutely. It was a lot of work with little return but also great to connect with so many people and try something completely new.

What results did you see participants, on your site? I’d love for you to post them in replies!

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Categories: Book Launch | Tags: , , , , , | 2 Comments

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2 thoughts on “The Virtual Launch Party Analysis

  1. Kate, you did a great job with this, and those who know and appreciate you and your work pitched in gladly.

    Stats from my blog relating to the review I posted are (so far):

    1 like on the review
    5 on-site views, 3 syndicated views total
    4 visitors came to my site from yours
    1 visitor came via Goodreads virtual launch info
    1 click on the Buy link to Amazon for The Lustre

    Best wishes!

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