Posts Tagged With: email

River of Emails

When you embark on something like author publicity, you open yourself up to floods of emails. There isn’t really any way to avoid it if you don’t want to work part time unsubscribing from mailing lists. What do you do about it?

I feel like I have a pretty good handle on it so I’ll tell you what I do.

  • I have lots of separate email addresses. This seems like it would cause more email confusion, but I use each like a seperate inbox just for one kind of communication. I have an email address for personal use that I only share with family and close friends. I have a “commercial” email address for all my web commerce not connected with my author endeavors. I have a “security” email address for account alerts. I have my author email address for just author business. And I have a private notes email address that I use exclusively to send notes via text and email to myself.
  • I make lots of folders for everything so I can find things I’m looking for right away. Each email address has its own sub-folders. The most useful is the “services” folder for all the ads everybody sends like mad. I also sometimes name it “commercial”. I usually skim those for any useful stuff and then mark it all “read”. Here is a picture of the folders I’ve created for my author email address:
  • I use Outlook’s rules to sort my mail into folders. You sort them into the folders using Outlook’s rules, found by right-clicking on the email you want to sort. Outlook can then sort all the emails in the folder and each future incoming email. (I sort emails at the inbox but I showed the picture in the “Services” folder so you can’t see all my secrets.)

Checking my email on my phone ruins my sorting, but I can fix this by opening the “Manage Rules & Alerts….” option and choosing the “run rules now” option.

What do you think? How do you sort all those emails?

Categories: Resources | Tags: , , , , , , , , , | 4 Comments

Things That Are Missing

While searching your blogs and reading all the great stuff you post, I find that some very very important things are missing. I thought I’d list them here so you can be sure everyone sees what you want them to see. (Some of this information may only apply to WordPress blogs.)

Your link on your Gravatar: This link is important, but it takes a bit of clicking to find where to put it. I’m surprised how few people have their blog site linked back to their Gravatar image. When you comment and when you are listed under “followers”, it posts your Gravatar and not your blog link UNLESS you put that link in there.

  • Here’s how you do it: Click the image at the top right corner of your page next to the little magnifying glass to open your Public Profile. In the second sentence below “My Public Profile” you’ll find a link to gravatar.com. Click that link. You’ll bring up gravatar.com’s profile of you. If you haven’t signed up yet, you can do that now. Be sure you have the picture you want and be sure to add your blog address to “My Links”, found on the left.

Your personalized Tag Line: I see a whole lot of blogs with the default tag line, “Just another WordPress.com site.” If you want to appear to be a blogger who knows their stuff, this is the first thing you have to fix. You have to either have no tagline, or write something in there. Really, you do.

  • To change your tagline: Go to the “Dashboard” and under the “Settings” option, click “General”. The second line under your Site Title is your Tagline. I think some people haven’t changed it because they have changed Themes and the previous theme didn’t show a tagline. I have had to delete mine with certain themes because they weren’t placed right and covered over other elements of the blog.

A contact email: I can’t think of any reason why you would not have a contact email posted where people could find it. You can set up a separate email address for free on numerous sites to use just for your blog. That way if some weirdo comes along wanting to sell you foreign medications, they don’t have your personal email. If you don’t have your email up there, how can someone contact you to ask to represent your book to publishers, or recruit you to write professionally for their company? I’m not promising that will happen, but if it does, you really want to have that email easy to find. Put it wherever you want, just so we can find it if we want to. Some people recommend posting it as a .jpg instead of text so that spammers can’t copy and paste your email address. I haven’t seen any spam email originating from my WordPress site, so I don’t know if this is necessary.

A way to follow your site if you aren’t on the same blog server: When I like I site, I want to follow it. If it isn’t on WordPress, though, and the author hasn’t put up a way to follow the blog, then I can’t. I might never see your blog again! You may never know that I was there or that I appreciated your site. There are lots of great ways to connect to blogs not on your blog network. One I use is Networked Blogs. (I noticed when I posted this that my Networked Blogs buttons seem to have been bumped off, probably when I last changed themes. Oops!) On Networked Blogs, you can connect to Facebook too. Pretty neat-o!

Those are the biggest offenders. WordPress can be complicated and I really hate all those blank pages in the Dashboard with just a link to a completely different page, or an obscure window to add something unexplained. I’m assuming it is how they transition to a new format, but I never saw the old one so it’s just baffling to me.

Best of fortune in your blogging!

Categories: Resources | Tags: , , , , , , , | 4 Comments

More Advice That Is Priceless and Free

Mark Coker, founder of Smashwords and owner of Dovetail Public Relations has a free ebook on marketing for self-published authors. Surprisingly, it is called Smashwords Book Marketing Guide. Go figure!

Definitely, this is an excellent read  full of meaty, juice information for po’ little authors like me.  http://www.smashwords.com/books/download/305/1/latest/0/0/smashwords-book-marketing-guide.pdf

He pointed out an important fact: Your webpage shows up in searches based on its links to other sites and other sites’ links to it, as well as how many people travel there. One big goal is to increase traffic and therefore increase visibility in an exponential way.

Here is my new list of things to do after reading his guide:

  1. Update my email signature to include my web addresses (His reasoning is that we all send lots of emails and replies and should use that to our advantage. He suggests your blog site, any sites where your book is sold, and a webpage if you have one.)
  2. Add the community pages I use to include my web addresses
  3. Updste myTtwitter profile to include my web addresses
  4. Update my Smashwords profile to include my Twitter address (There is a special list on Smashwords of Twitter users with increased visibility)
  5. Write a press release (Scary!)
  6. Participate in HARO (Help a Reporter Online) with my particular expertise (Aliens in the future…yeah…)
  7. Hold a limited coupon promotion on one or more sites: on Smashwords (garnered 200 buys in his example), on the blog, on http://kindleboards.com, or other promotion sites.
  8. Include the promotion on these sites (good links!) www.freeonlinenovels.com , http://online-novels.blogspot.com , www.getfreebooks.com , http://blog.booksontheknob.org , http://ereader.freebies.blogspot.com , www.bookbarista.com

Thank you, Mark for your fabulous advice, since I can’t use your promotion services! I’m passing it on because marketing tips to authors (poor) should be free!

Oh. Now I have to DO all these. Gah!

Categories: Resources, Self-Publishing | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

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